Agency Plus

A Website is simply a tool. How skilled are you at using it?

Online Marketing

Online Marketing

We have developed Agency Plus to help independent retailers who want to grow their business via ecommerce and who lack the time or knowledge to make it happen.

The service is based around acquisition, conversion and retention of web customers and attributing this work accurately to the impact it makes on your bottom line.

Our aim is to be your 'eyes and ears' when it comes to selling online, with oversight of your Bing and Google advertising spends. We’ll also help you compete on marketplaces such as Amazon, eBay and Google Shopping.

We will undertake the work required for your website to be effective – with professional online marketing and intelligent management of your campaigns.

Blending the SEO and AdWords activity with Google Analytics, we will report on the results achieved and provide context so that the value of our activity is simply stated and easily understood.


Analytics and Reporting

The web is awash with data. It is essential that this data works for you and drives your business forward. For this to happen we make sure we “ask the right questions” of the data, that we understand and evaluate the answers, discern the trends and make effective decisions to improve the performance of your site.

  • Site audit and health check
  • Competitor analysis
  • Keyword research
  • Google Analytics
  • Webmaster Tools
  • Google Tag Manager
  • Ranking reports and benchmarking
  • Conversion rates KPI's

Paid Search Marketing

This is a fast moving and evolving specialist area, with masses of potential to drive sales and high levels of ROI for those who really understand the discipline. Our clients benefit from working with a qualified individual who is a specialist in the paid search field.

  • Google AdWords
  • Bing Ads
  • Facebook Ads
  • Ebay Network Ads
  • Amazon Product Ads
  • Google Product Feed/Google Shopping

Site Optimisation

Provide a well-researched and resolved strategy for the best natural search results.

  • Content research and advice
  • Meta descriptions and titles
  • Page headings and alt tags
  • Internal links and optimum “crawlability”
  • Site performance analysis
  • HTML code optimisation and validation
  • 301 redirects
  • Usability testing
  • Rich snippets

Social Media and Links

Your site needs to make its way in the world - we help it to make friends and influence people!

  • Facebook, Twitter, Google Plus, Pinterest, YouTube
  • Directory submission
  • Google places
  • Local search marketing

Email Marketing

We can design, deliver and report upon all aspects of email marketing. Effective email marketing is about building engagement and preference for your brand through well-crafted content, combined with timely and relevant promotions and product placement.

  • Newsletter design and management
  • Promotional mailings
  • Bounce and open rate reporting

Content Creation

Innovative, engaging, current and relevant to your target audience and aligned with your keyword strategy. These are the key things which inform effective content creation for your visitors and the search engines.

  • Research
  • Basic category and product descriptions
  • Enhanced category and product descriptions

Additional Channels

Our Zone1 ecommerce platform integrates with Amazon and ebay – we also provide the service and expertise to maximise opportunities for online sales through third party market places and the affiliate network model.

  • Amazon Marketplace integration
  • ebay seller integration
  • Comparison shopping and affiliate marketing
  • Independent reviews such as Feefo and Trust Pilot

Click the link to download our Agency Plus PDF.

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