Marketing

Design for print

Iconography can provide accompanying literature and print to support our Web sites including:

e-Marketing is becoming the most cost effective way to approach prospective clients and keep in touch with current ones. To assist customers to tap this potential, Iconography have developed a suite of innovative products.

Integrated e-newsletters

Another popular Iconography solution is the "e-newsletter" which allows clients direct control of the e-mail distribution and final content.

For example, if you add news regularly to your Web site, the system enables the Moebius CMS administrator to easily select from current site content, a cross section of news items which then form the basis of the e-mail newsletter. This then is automatically formatted and distributed to the sites mailing database.

For clients with an e-commerce Web sites, then existing or discounted products can be selected forming an e-mail catalogue at the push of a button.

Mails can be sent in html and plain text formats.

Finally, by including filters in the registration process, you can send out personalised and specific subject matter to people that have requested it - definitely not spam!

Bespoke e-marketing

With Iconography's in-house team of developers then contact us regarding bespoke solutions incorporating e-mail and SMS technology

Search engine optimisation

Iconography offer two levels of search engine optimisation.

All Iconography built websites are constructed to include SEO considerations. Even without the specific request for improved search engine rankings, the basic features below are included.

  • copy content relevance
  • metadata
  • page titling
  • site maps
  • redundant code removal

Iconography also offers specific services aimed at improving search engine ranking for specific keywords, primarily in Google. This service would include:

  • regular checks on ranking position
  • layering techniques
  • copy content relevance
  • site maps
  • paid submissions
  • ongoing review and enhancement

Our sales team will be happy to discuss your particular needs. Please contact Angus on 01460 78671.