Thursday, 10 March 2005
Technology Wins the Day for The Big Plant Company
An advanced e-commerce solution with bespoke software for The Big Plant Company handled increased sales within days of going live.
Regional Digital Marketing solutions providers Iconography developed a second-generation B2C website for the renowned Taunton business.
The new site, www.bigplantshop.com, has a worldwide customer base, with regular buyers from as far afield as the Far East and the Americas.
The e-commerce solution developed and implemented within timescale and to budget. More significantly, it has proved the case for investing in new technology.
Since its implementation in July the client has witnessed double the turnover for the previous three quarters. Because fo the ease of navigation around the site they now get twice as many sales for the same number of buyers when compared to the old site.
The website provides the type of flexibility required for administering large scale online trading.
Iconography also turned what was previously a clunky website into a dynamic one, and gave it added functionality to make it more user-friendly.
