Zone1 Ecommerce

Increase your online sales

Hand crafted ecommerce

Hand crafted ecommerce

  • Dedicated UK development
  • 60+ successful ecommerce sites
  • Excellent choice for retailers looking to upgrade and re-platform
  • Integrations with Amazon, Ebay, EPoS, accounting and retail systems

Responsive design for all devices

We consistently benchmark Zone1 against Ecommerce whitepapers, other ecommerce agencies and open source platforms to ensure we offer our clients a first class product tailored to meet their individual requirements.

Iconography specialise in designing, building and effectively optimising retail and trade related (B2B) ecommerce websites.

We create a superb ecommerce front end user experience - which professionally presents your brand and products to help drive conversions.

We want to help specialist independent retailers and distributors succeed and sell effectively in an emerging multichannel world.

Our Zone1 ecommerce platform will integrate with leading EPoS and backoffice retail management systems and Zone1 feeds products into Amazon and your eBay store – it will simply and conveniently handle product listings, pricing, stock and orders for you from one interface.

zone1 screenshot


I just wanted to let you know that I've got a really happy face at the moment. It took 5 years and 4 different web designers – but the cashbacks are finally (thanks to you) a breeze! Thanks so much for getting exactly what we wanted and needed AND coding it to actually work... That's a job really, really well done (5 stars from me) !

Christina Doyle - Firstcall Photographic

Iconography specialise in ecommerce

We have developed the Zone1 Ecommerce platform to help our clients in 3 important ways:

  • Sell more products (typically 25%-40% more in year 1)
  • Run your ecommerce business more efficiently (some clients using our platform tell us they honestly think they are three times more efficient when it comes to updating products, creating promotions, picking orders, responding to customers, generating reports using Zone 1 when compared with their old system)
  • Really look after your customers

Whether you are new to ecommerce or looking for a better agency to help take you forward, we know it can be a real pain talking to web companies and selecting the best web platform and agency to work with.

We offer a blend of bespoke design, technical excellence and client service. A real agency experience, one which means the job gets done really well.


Payment Gateways

Sagepay, Paypal, Barclays ePDQ, Paypoint, Worldpay, Cardsave, Netbanx and HSBC

We have established integration with many of the most popular payment gateways and partner closely with Sagepay and usually point clients in their direction if they are new to ecommerce and do not have a payment service provider in place.

Online Sales Channels

Amazon and eBay

We have linked Zone1 with these two leading marketplaces to give our clients the option and convenience of listing products on and processing orders from Amazon and eBay - without having to manage these things via their account on Amazon and eBay.

Zone1 Features


Frontend selling

We create a superb ecommerce front end user experience – which professionally presents your brand and products to help drive conversions.

  • Bespoke professional design and user friendly page layouts and navigation options
  • Effective category, sub-category and product level page structure
  • Image zoom, video, customised description
  • Associated/related products and alternative products on product level pages
  • Intelligent product filtering by price or attributes
  • Switchable grid/list product view feature and breadcrumb trail
  • Powerful visual product searching People who bought x also bought y and best seller lists generated by the system
  • Ability to feature and promote products throughout the site structure
  • Recently viewed products list – created during the user session
  • Shop by brand
  • Shop by collection/range
  • Gift vouchers, wrapping and personalisation
  • Mailing list sign up
  • Banner graphics


  • Mobile ecommerce
  • Quick order via catalogue codes
  • Compare products
  • Quick buy from search results



Product page

  • Overlay graphics
  • Multiple product images
  • Image zoom
  • Stock availability
  • Product reviews
  • Send to a friend
  • Add to wish list
  • Associated products and alternatives


  • Swatches



Checkout and payment

Simple, secure, clear and easy to use to keep the customer focused, engaged and confident about the buying process.

  • Easy to use shopping basket with ‘continue shopping’ and ‘order amend’ features
  • Customers can checkout as a guest or create an account
  • Secure online ordering via leading Payment Service Providers
  • PCI compliant 3D secure/payer authentication
  • Multiple payment methods for customers
  • Mini-basket displayed at all times
  • Product images on basket pages
  • Delivery options managed via the system
  • Postage calculation by order total, weight or per item


  • Collect in-store (single store)
  • Telephone order creation
  • Multiple currencies
  • PayPal Mobile Express Checkout
  • Multiple pricelists
  • Trade accounts
  • Tokenised system



Looking after customers

We want the website to work hard at creating customer loyalty and preference for your business.

  • Account creation enables a customer to view purchase history, create wish lists, manage newsletter subscriptions and place repeat orders
  • Customer can receive incentives and promotions in accordance with the marketing and CRM strategy
  • Order tracking by item
  • Abandoned basket email chaser
  • Email alerts when items back in stock
  • Personalised product recommendations based on order history
  • Customer service features enable quick answers to common customer queries (despatch dates, order status, delivery dates, etc)
  • Amend order details, you can edit customer billing and delivery addresses and also edit the contents of the order. 
  • Enables you to efficiently administer cancelled lines, returns and exchanges, any differences in order value would need to be processed manually through PSP/Sage Pay 


  • Address management using Postcode Anywhere
  • Re-order via customer account screen
  • Loyalty programmes with online redemption
  • Live chat using service such as Zopim



Managing your business

We have developed the tools and reporting to enable you to effectively run every aspect of your ecommerce business.

  • Unlimited product categories and subcategories
  • Add a product once and assign it to all relevant categories
  • Ability to re-order categories via a drag and drop
  • Feature products on home or category level home pages
  • Assign related products manually or allow the system to make suggestions based on the buying habits of users
  • Superb order management and processing
  • Full and partial despatch options
  • Auto generated PDF delivery notes
  • Print multiple delivery notes via batch process
  • Customer finder for order checking and customer service queries
  • Ability to produce detailed sales and customer reports by date ranges and export data as a CSV
  • Dashboard can include an interactive graph showing the last 30 days sales against the previous year
  • Website search feature reports to see what people are looking for on the site
  • Manage postage options and pricing for national and international deliveries
  • Manage stock and back orders
  • Google Analytics


  • Supplier management / purchase orders / drop shipping
  • Amazon and eBay integration
  • Metapack integration for real time shipping rates
  • EPOS integration
  • Competitions and surveys
  • Multiple frontend website control from one Zone 1 platform



Promotions and Marketing

Zone 1 comes with a fantastic suite of promotions, offers and marketing tools.

  • Was/Now pricing
  • % off selected products
  • Spend more than £X get discount  £Y
  • Spend more than £X get a free item
  • Buy product X and get one free
  • Buy product X get product Y at a discount
  • % discount on total order
  • Offer code creation
  • Buy X products and get lowest priced item free
  • Cross-sells automatically generated with manual override
  • Free shipping
  • Ability to associate customers from sales reports with specific mail groups related to their product and brand purchase preferences


  • Order based basket offers
  • Bulk buy discount structures
  • Product bundles
  • MailChimp integration



Search Engines

Zone 1 is a high quality and compliant website platform, which simply put, Google will understand and index.

  • Data driven URL’s
  • Page titles and meta page titles automated as compliant HTML for the search engines
  • Dynamic site map
  • 301 re-directs
  • Google shopping feeds
  • Google site map registration

Miscellaneous features

Extra bells and whistles (not included in standard package).


  • Multi language
  • Landing page creation
  • Feefo integration
  • A/B conversion testing
  • Downloadable digital products
  • Affiliate and comparison engine feeds
  • Agency Plus – SEO, AdWords and Shopping directory management service with analysis and reporting to help inform and deliver against your websites commercial objectives – this is an additional service


Iconography... I wish we had found them sooner. A professional outfit with a sense of humour. A few focussed highly skilled individuals who understand what you want and deliver a great end product. The positive response from our customers says it all. If you are looking to improve on or launch a new website, you would do very well to find a more conscientious and skilled company than Iconography.

Glenn Llewellyn - Wells Reclamation


Click the link to download our Zone 1 ecommerce PDF.

Follow us on Google+

Have a project? Get in touch...