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Digital Marketing

Our marketing partner

As the official partner agency to Iconography, SONDR® have an unrivalled working knowledge of IXO Commerce. This means they speak your language and understand the complexities of your eCommerce business, saving you both time and money. 

Who are SONDR®?
Who are SONDR®?

SONDR® specialise in all aspects of marketing and communications for companies large and small. From industry-leading international search engine marketing to targeted regional direct mail campaigns SONDR® can help achieve your business goals.

Google Partners   Bristol Media

We have a great working relationship with SONDR®, as they have a very similar ethos to ourselves. They deliver a full range of services to a raft of Iconography clients, but here are just a few of them to whet your appetite.

Which services do they offer?

Brand Strategy &


Design & Visual


Photography &
Video Production

Search Engine

Search Engine

Social Media

Trademarketing &
IP Protection

Which services do you need?

We work with SONDR® to ensure that your digital attraction advertising strategy directly translates into online sales. However each approach is different, and the service you require will be bespoke and tailored to your needs. Let us know what service you think you require and your Iconography Account Manager will give you a call to discuss your exact requirements.

A Creatively Inspired, Data Driven Agency.

Located in Clifton, Bristol 

Case Study: ToolStore UK

Evolving a 60-year-old wholesale business from Manchester, into a modern eCommerce brand, connecting directly with consumers across the UK.

SONDR® was approached by North West Tools, who were looking to evolve their current B2B wholesale business by adding an eCommerce B2C retail arm.

Through competitor analysis, industry benchmarking and in-depth market research, SONDR® were able to deliver a complete brand, including a master visual identity, name, logo, strapline, colour system, fonts, animation, content tonality, photography styles, IPO trademark legal protection and much more. This was the birth of ToolStore UK.

By completely understanding their business goals, SONDR® were able to develop a strategy that helped ToolStore UK achieve their targets and take nearly 10,000 orders online in the first 12 months of launching.


The ToolStore UK website was designed by SONDR®, built by Iconography, and sits on the IXO Commerce platform. SONDR® continue to deliver and manage all of ToolStore UK’s marketing activity, including Google Ads, SEO, Social Media Management, campaign concepts and management, content creation, website management and all other marketing activity.

Working closely with SONDR®, we have seen a consistent growth of the ToolStore UK brand and it’s showing no signs of letting up!

“Their professional, knowledgeable and innovative approach has made our working relationship enjoyable, exciting and more importantly, they have supported our company’s direction and drive.”
- Beth Entwistle, ToolStore UK


With the evolution of the brand and upcoming launch of the ToolStore UK reward scheme, (created by SONDR® and implemented by Iconography), we’re looking at cementing brand loyalty for many years to come.

Now, each time an order is placed, all details are pushed directly through to the ToolStore UK retail system, ensuring complete automation across all platforms. This is then linked through to their warehouse, with orders ready to be picked within minutes of being placed.

This integration ensures ToolStore UK service their customers efficiently, helping them achieve a top 3 position for customer service in the tool retail industry on Trustpilot.

Contact Us ›
Toolstore UK