News

A few of the things we've been doing...

Principles of Urgency

It's easier to sell something when your customer thinks they'll miss out. You get them with limited offers, limited stock and guaranteed next day delivery. Read on to see what else you could try!

The most effective marketing is often the simplest. You can dress it up however you like, but the science is clear: conversions are really driven by fear. The fear of missing out. Customers need...

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Social Media Strategies

One of the most common questions we get from our clients is how they should be using social media to grow their business. With so many people using so many different platforms, it can be a bit bewildering, especially as each one offers a unique approach. Here, we're going to take a look at planning your own strategy. You can’t escape from social...

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SSL needed for Google

SSL needed for Google

We've always recommended SSLs to our clients. Before, they were a luxury. Now they're an eCommerce necessity. An SSL Certificate is...

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Selling with finance

Getting your customers to commit to a purchase can be difficult, so why not give them a way to spread the payments? It's hassle free, and can be a quick way to close those larger transactions. Buying products online is easy - that's one of the best things about a great website. It's so easy that the only stumbling block can be the price.  After...

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A Guide to SEO Copywriting

A Guide to SEO Copywriting

SEO copywriting: is it a dark art, or easy to master? The answer lies within! Content is an essential...

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What You're Saying!

In July, we asked you to tell us what you thought of your website. Now, we know! We’ve just finished our customer survey, and are very pleased with the results: Our clients are happy with Iconography and Zone1! We’ve got lots of great feedback that’ll make us even better. We’ve learned a lot. First, we learned that 74%...

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Merchant Center

Merchant Center

The 'color' and 'size' attributes are this season's must haves! Once again, they've announced some updates to Merchant Center. These won't be taking effect until a little later in the year, but...

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Get a boost from Pokemon Go

The augmented reality game is the fastest growing app of the year, and you should be using it to help your business. Read on to find out how! Pokémon Go is enormous, everpresent. If you live or...

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How to get a good review

How to get a good review

A good review is worth everything - here's how to get one! You know, the...

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Top Tips For Success

Remember your instincts First and foremost, remember your instincts as a retailer think hard about the customer, then design and organise your site around them. Easy-to-use site navigation It is important to ensure that your site is easy to navigate for all browsers. Creating the perfect site architecture...

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Things to think about

Things to think about

If you're thinking about engaging a web design company to design and build you a new ecommerce website it can be a minefield. Here...

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How email marketers get segmentation wrong

Every email campaign causes a few casualties; segment your mailing lists to reduce unsubscribes. Email segmentation is an easy win for marketers, but is often overlooked. A lot of emails are sent with...

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International and Global Ecommerce

International and Global Ecommerce

We're getting excited again. We've read more reports on the subject than you can shake a stick at. We've also built a few international...

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Responsive website design

Article written by us and published in Cabinet Maker on the subject of responsive web design and ecommerce. Why Responsive website design matters. Do you want to achieve the best results and highest return on investment from your website, search engine optimisation activity, AdWords and social media activity? I imagine you do; below I will outline...

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Multichannel retail - Click and Collect

Multichannel retail - Click and Collect

Things change. Things are always changing. People and their expectations,...

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Google vs. The Future

The shift to mobile is no longer a change on the horizon. It's right here. Google Performance Summit 2016 Changes for a 'Mobile First World' The shift to mobile is no longer a change on the horizon. It’s right here. This was the key message to come out of Google’s Performance Summit...

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Join the team

Join the team

Career opportunities with Iconography Web Developer An exciting opportunity has arisen to join Iconography Ltd as a Web Developer. Iconography are a web development...

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Merchant Center is going to change

You use GTINs all of the time and now, Google wants to see them too. This is nothing to be scared of, but they are making a few important changes to Merchant Center in the coming weeks. These are going...

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Tweets

Flash sale! https://t.co/U2LwCNvHI1
2nd Dec @ 15:07

Great example of pro-active customer service! https://t.co/cvg3yok4cj
1st Dec @ 09:05

Now that's all done, who's feeling festive? #christmas #cybermonday https://t.co/sBAOUn4i3t
30th Nov @ 16:20

What's more fun that Black Friday? Cyber Monday! Last year, shoppers spent 93% more than on an average Monday. Are you ready?
28th Nov @ 09:05

Batten down the hatches, lock up your kids and get ready for some shopping. It's Black Friday! https://t.co/38e1PMmoFU
25th Nov @ 21:05

RT @LINNWORKS: Five ways you can maximise the visibility of your product listings on Amazon! #ecommerce #startups #amazon https://t.co/nY0h
22nd Nov @ 16:28


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