News

A few of the things we've been doing...

Inappropriate Advertising

You might have noticed that Google are getting some negative press at the moment; it's all about the way in which adverts placed with them can be found next to inappropriate content.

You don't have to look very far to spot the news stories at the moment; Google is in hot water over the way in which their advertising works.  Several advertisers have complained that their adverts have appeared near inappropriate content. Several high value and highly visible brands have begun a boycott, including the Guardian and M&S. Major marketing companies are beginning to follow. In a response this week, Google's Chief Business Officer remarked: Recently, we had a number of cases where brands’ ads appeared on content that was not aligned with their values. For this, we...

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Join the team

Join the team

Career opportunities with Iconography This is a fantastic opportunity to join a leading eCommerce agency. Iconography Ltd are a well-established web development...

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A safer web with SSL Certificates

An SSL certificate is nothing more than protection for web pages, encrypting data sent both to and from a visitor. It shields payment details, passwords and personal information from hackers and other...

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Principles of Urgency

Principles of Urgency

It's easier to sell something when your customer thinks they'll miss out. You get them with limited offers, limited stock and guaranteed next day delivery. Read...

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Social Media Strategies

One of the most common questions we get from our clients is how they should be using social media to grow their business. With so many people using so many different platforms, it can be a bit bewildering, especially as each one offers a unique approach. Here, we're going to take a look at planning your own strategy. You can’t escape from social...

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SSL needed for Google

SSL needed for Google

We've always recommended SSLs to our clients. Before, they were a luxury. Now they're an eCommerce necessity. An SSL Certificate is...

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Selling with finance

Getting your customers to commit to a purchase can be difficult, so why not give them a way to spread the payments? It's hassle free, and can be a quick way to close those larger transactions. Buying products online is easy - that's one of the best things about a great website. It's so easy that the only stumbling block can be the price.  After...

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A Guide to SEO Copywriting

A Guide to SEO Copywriting

SEO copywriting: is it a dark art, or easy to master? The answer lies within! Content is an essential...

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What You're Saying!

In July, we asked you to tell us what you thought of your website. Now, we know! We’ve just finished our customer survey, and are very pleased with the results: Our clients are happy with Iconography and Zone1! We’ve got lots of great feedback that’ll make us even better. We’ve learned a lot. First, we learned that 74%...

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A Beginners Guide to Email Marketing

A Beginners Guide to Email Marketing

The Do’s & definitely Do Not’s If you’re...

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Merchant Center

Merchant Center

The 'color' and 'size' attributes are this season's must haves! Once again, they've announced some updates to Merchant Center. These won't be taking effect until a little later in the year, but...

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Get a boost from Pokemon Go

The augmented reality game is the fastest growing app of the year, and you should be using it to help your business. Read on to find out how! Pokémon Go is enormous, everpresent. If you live or...

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How to get a good review

How to get a good review

A good review is worth everything - here's how to get one! You know, the...

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Top Tips For Success

Remember your instincts First and foremost, remember your instincts as a retailer think hard about the customer, then design and organise your site around them. Easy-to-use site navigation It is important to ensure that your site is easy to navigate for all browsers. Creating the perfect site architecture...

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Things to think about

Things to think about

If you're thinking about engaging a web design company to design and build you a new ecommerce website it can be a minefield. Here...

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How email marketers get segmentation wrong

Every email campaign causes a few casualties; segment your mailing lists to reduce unsubscribes. Email segmentation is an easy win for marketers, but is often overlooked. A lot of emails are sent with...

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International and Global Ecommerce

International and Global Ecommerce

We're getting excited again. We've read more reports on the subject than you can shake a stick at. We've also built a few international...

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Responsive website design

Article written by us and published in Cabinet Maker on the subject of responsive web design and ecommerce. Why Responsive website design matters. Do you want to achieve the best results and highest return on investment from your website, search engine optimisation activity, AdWords and social media activity? I imagine you do; below I will outline...

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Multichannel retail - Click and Collect

Multichannel retail - Click and Collect

Things change. Things are always changing. People and their expectations,...

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Google vs. The Future

The shift to mobile is no longer a change on the horizon. It's right here. Google Performance Summit 2016 Changes for a 'Mobile First World' The shift to mobile is no longer a change on the horizon. It’s right here. This was the key message to come out of Google’s Performance Summit...

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Merchant Center is going to change

You use GTINs all of the time and now, Google wants to see them too. This is nothing to be scared of, but they are making a few important changes to Merchant Center in the coming weeks. These are going...

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Tweets

I think we know someone for this! @ProtexinEquine https://t.co/U5TjzIBjdr
10th May @ 10:27

One of our lovely clients is letting us trial some photography gear. Updates soon! #360Images https://t.co/Up6O0DaF8p
9th May @ 16:49

Something for anyone who uses Mail Chimp - they're now offering free automation for every account. https://t.co/RyeYx3sfD7
5th May @ 09:53

We apologise for that terrible cycling joke. #downhill
25th Apr @ 12:15

Kustom Bikes are now responsive, simple and using Zone1! With superb imagery and smooth function, using their site… https://t.co/BN19WgH7Bh
25th Apr @ 12:10

Congratulations to Living Homes on completing their new site. It's a great site with a lot of product content.… https://t.co/UJuZIBBRF2
17th Apr @ 12:25


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