Apple and Google Pay - Iconography

Apple Pay raises conversions by 10-20%

What are Apple and Google Pay?

Apple Pay and Google Pay are device dependent mobile payment platforms developed by Apple Inc. and Google.

These services allow users to make payments using their smartphones, tablets, and smartwatches, both online and in physical stores, without the need for physical cash or credit cards.

Mobile payment platforms are designed to improve the user experience on mobile devices. They allow users to enjoy single click checkout processes, increasing conversion rate and consumer confidence.

Mobile devices account for over 60% of all web traffic, but on many websites, mobile users make up less than 40% of sales

What are the benefits?

Enhanced Security: Both platforms use advanced encryption and tokenisation, ensuring that your customer’s actual card details are never shared with merchants.

Quick and Easy Checkout: Users can complete transactions with just a tap or a glance, reducing checkout time and minimising the risk of cart abandonment.

Increased Mobile Sales: Designed for mobile devices, Apple Pay and Google Pay cater to the growing number of mobile shoppers, leading to higher conversion rates.

Broad Acceptance: Both platforms are widely accepted in stores and online, allowing users to make payments seamlessly across a variety of locations and websites.

Improved Customer Experience: The convenience and simplicity of these payment methods enhance the overall shopping experience, encouraging repeat purchases and customer loyalty.

30% increase in conversion rate on eCommerce websites using Google Pay

Implementation

We’ve carefully selected integration partners that allow IXO Commerce users to access Apple and Google Pay.

These services are now available on the platform, while existing websites may be upgraded with the latest functionality quickly and efficiently.

If you are interested, please get in touch.

21st August 2024