Skip to main content

Iconography eCommerce

For Online and Instore

Our Unique Platform

Iconography eCommerce

A fully responsive, high converting, enterprise level eCommerce and eBusiness platform – crafted by a dedicated in-house team of digital artisans.

Our eCommerce platform is used successfully to power many online businesses; including leading international footwear brand ECCO Shoes in the UK and the Debenhams luggage concession Tripp Luggage, who use Iconography eCommerce to run their operations in the UK, Germany, Denmark, Sweden and the Irish Republic.

Our eCommerce platform now runs it's own integral EPoS and retail mangement system. We can of course integrate with leading EPoS and backoffice retail management systems and feed products into Amazon and your eBay store – it will simply and conveniently handle product listings, pricing, stock and orders for you from one interface.

Whether you are new to eCommerce or looking for a better agency to help take you forward, we know it can be a real pain talking to web companies and selecting the best web platform and agency to work with.

That’s why we offer a blend of bespoke design, technical excellence and client service. A real agency experience, which means the job gets done the right way from the outset.




Enterprise performance

We work with some big retailers who expect the best. We benchmark our platform against the rest to make sure we stay ahead. We keep the quality of output high by ensuring we only employ the best. A small handpicked team; quality not quantity is what counts.

Responsive design for all
Responsive design for all

We create a superb eCommerce front end user experience - which professionally presents your brand and products to help drive conversions. We want to help specialist independent retailers and distributors succeed and sell effectively in an emerging omni-channel world.

Our eCommerce platform provides a powerful selling tool that allows our clients to compete on the largest stage, no matter the size of their business. 

“Iconography are a true partner to our business. We value their ecommerce expertise which has helped us understand and respond to the challenges of online retailing and move ahead of our more established competitors.”
- ECCO Shoes UK

Front-end Selling

We create a superb eCommerce front end user experience – which professionally presents your brand and products to drive conversions.

Responsive Design

More people browse the internet on mobile and tablet now than those who use traditional computers. Your website needs to be fully responsive, automatically adapt and perform as well as it can on any device.

Site Search

Our eCommerce platform includes a powerful site search matching products as you type. The reporting also logs customer's searches so you can see what people are looking for and whether they are able to find the products they want or not.

Wish Lists

Customers can add products to their wish lists. This helps the customer store potential purchases making it easier for them to convert when they are ready.


Developed for our furniture customers, our platform's swatches are a powerful way of merchandising your products. Whether you're selling T-Shirts in a few colours or sofas with a variety of fabric and leather options, Iconography eCommerce has it covered.

Product Reviews

Product reviews help build a customer's confidence in purchasing. Iconography eCommerce includes a fully featured product review system with automated follow up emails. We can also link to independent providers such as Feefo and Trust Pilot.

Product Comparison

Customers can add multiple items to a list for comparison. The customer can then view the items side by side enabling them to compare prices, dimensions and key attributes.

Promotions and Marketing

Iconography eCommerce comes with a fantastic suite of promotions, offers and marketing tools.

Promotional Codes

Our powerful system gives you the tools to create a variety of offers, from fixed price and percentage discounts to multi buy savings. They can easily be linked to products, categories, brands or customers!

Gift Vouchers

Our eCommerce platform includes gift vouchers so you can sell them online. Customers can then place orders, emailing them directly to their recipient of choice, so they can use them as payment at a later date.

Upsells and Related Products

Iconography eCommerce has powerful merchandising tools including the ability to add "related" and "upsell" items to each product page. Buying a child's toy? You may also need these batteries!

Product Bundles

This advanced feature allows you to group items to form a new "bundle" product at a discounted price. If you sell tables and chairs, why not create a bundle to make a more attractive package?

Bulk Buy Discounts

Iconography eCommerce caters for bulk buy discounts. You can sell items at a reduced rate when a customer buys them in bulk. Buying a single item may cost £10, but buying more may reduce the cost per item.

Email Marketing

Our eCommerce platform includes basic email marketing functionality which works for the needs of most clients. If that’s not enough, our platform integrates seamlessly with MailChimp for even more powerful marketing campaigns.

Checkout and Payment

Simple, secure, clear and easy to use to keep the customer focused, engaged and confident about the buying process.

Guest Checkout

Iconography eCommerce includes a "guest" checkout making it quick and easy to transact without having to register. To make things even easier, we can also integrate with Paypal Express and Amazon Pay.

Multiple Payment Methods

We have established integrations with many of the popular payment gateways and partner closely with Sagepay. We can also supplement your favourite payment provider with a second option such as Paypal or Amazon Payments.

Collect In-Store

Customers want convenience. Our platform offers "click and collect" functionality so your customer can opt to collect in-store. We can also offer advanced stock control if you have multiple store locations.

Configurable Postage

Iconography eCommerce offers a wide variety of postage options. The system can be configured however you need, whether you charge by order total, by weight or by the number of items purchased. The system also allows postage fees to be configured per postcode area allowing highly targeted shipping rates.

Multiple Currencies

Sell throughout the UK and beyond. Take payment in British Pounds, Euros, US Dollars and more. We even link to the European Bank to ensure exchange rates are updated daily.

Trade Accounts

Iconography eCommerce works with both retail and trade customers. If you sell to the trade, this module enables you to offer trade pricing and customer specific price lists. You can also sell inclusive or exclusive of VAT depending on your needs.

Customer Service

We want the website to work hard at creating customer loyalty and preference for your business.

Customer Accounts

Our platform includes a "My Account" area where registered customers can login to and view their details, including delivery addresses, order history, their wish list and their mailing preferences.

Saved Baskets

Our eCommerce platform will remember what you have in your basket, whether you are logged in or just a guest. Returning to the site will restore your basket so you can pick up where you left off.

Automated Emails

Iconography eCommerce includes automated emails for all functions, whether it's a new account registration, a new order, a despatched item or an abandoned basket. These emails keep the customer engaged and increase your conversions.

Product Recommendations

Iconography eCommerce can make targeted recommendations to customers based on their wish list and purchase history. This uses data such as "other people who purchased this also purchased this".

Loyalty Scheme

Iconography can offer a loyalty scheme as part of our eCommerce platform. This feature gives your repeat customer loyalty points which they can redeem on future orders. The points awarded and their value can all be configured in the content management system.

Easy to Use

Iconography eCommerce is easy to use because we have made the system with our clients and their customers in mind. We have already done the hard work, so you can get on and use the content management system to operate your business.

Managing Your Business

We have developed the tools and reporting to enable you to effectively run every aspect of your ecommerce business.

Powerful Reporting

Iconography eCommerce comes with a full suite of reports including sales by category, brand, collection and promotion, best sellers, best customers, low stock, search history and stock notifications.


Easily see the things that need attention with the easy-to-use dashboard. Key action points are highlighted so your customer service staff can get things done quickly.

Stock Management

Iconography eCommerce manages your stock levels and automatically adjusts when items are despatched or returned. You can also use our advanced Purchase Ordering module if you'd like to place orders with suppliers directly from the backend.

Order Management

Our content management system makes managing your orders easy. The system highlights orders that need your attention so you never miss something important.


Iconography eCommerce integrates with Google Analytics "out of the box". This powerful statistics package can give you all the information you need. Our system can also provide Google with "enhanced ecommerce" information for even greater detail.

Purchase Orders

Manage suppliers and send purchase orders using this optional module. Our eCommerce platform will manage your stock and generate orders automatically based on current stock levels, minimum thresholds and sales history.


We integrate with a variety of third-party systems to make your life easier.


We have linked our platform with Amazon to give our clients the option and convenience of listing products and processing orders without having to manage these things in two places.


We have linked our platform with eBay to give our clients the option and convenience of listing products and processing orders without having to manage these things in two places.


We have experience working with a number of EPOS and Retail Systems. We can integrate our eCommerce platform with companies such as Swan Retail, FRS, XMargin and Retail System. We can also work with other providers if needed.

Other Integrations

We have experience working with numerous third-party systems, from payment providers such as Sagepay, Worldpay and Paypal to mailing systems such as Mailchimp, Dotmailer and Email Center. If you need something linked to your Website, get in touch.