Get the OMNIS advantage

A new retail ecosystem for progressive retailers

Modern retail is a complicated business and too often, traditional software solutions are not fit for purpose. Old, clunky interfaces with disjointed thinking simply will not support a modern retailer, with lag times, integration problems and inefficient omnichannel management.

What you need is a platform designed specifically with equestrian retailers in mind. One that has been built in 2020 for the 2020s, rather than one founded on outdated software. 

OMNIS Retail by Iconography provides exactly that. An award-winning Unified Commerce Retail Management System that can handle anything you need, from eCommerce to EPoS, from customer management to purchase ordering. 

Townfields

We've worked with Townfields for over a decade, and that doesn't happen without a reason. When we replatformed them to IXO Commerce, they could really see the business benefits; this isn't just a front-end revamp, but a root and branch revolution in their business systems. From top to bottom, we've improved efficiency, helping to transform Townfields into an agile enterprise eCommerce company.

When we started looking at the relaunch for Townfields, it was obvious that the website was already performing well; after all, that was one of the reasons why they wanted a new one from us - this time we opted to focus on conversion rate optimisation, seeing an increase of over 10% once the new website launched. 

Townfields sell across multiple channels - instore, through eBay, and over the website, as well as pop up shops at trade shows. A multichannel business like Townfields needs Unified Commerce, which is why they use IXO Commerce to manage their omnichannel listings in one place.

Rifleman Fireams

When we first met Rifleman Firearms, they were looking for an eCommerce website. During that project, we started to learn about all of the problems that they were facing instore, and after a successful web launch, we started to look at how OMNIS Retail could simplify their business. 

The salespeople at Rifleman were stuck using an outdated POS originally designed for restaurants. Every day, they were forced to run time-consuming workarounds for the simplest of functions. To cash up, they had to export a text file, then convert it to a spreadsheet and manually count up the individual transactions.

It was clear that they would benefit from a proper Retail Management System, they needed full visibility of their stock and day-to-day sales; OMNIS Retail was a perfect fit.

Instore orders are now processed quickly and simply, using traditional barcode readers. Receipts are either printed or emailed to the customer.

OMNIS was born out of the needs of a leading direct to consumer brand to support their online and instore retailing formats in the UK market. They were facing the same problems and challenges that present obstacles for any retailer.

As a progressive and forwarding thinking brand, our client wanted to avoid the pain of integration and instead enjoy all the operational efficiencies of a single unified system. 

We quickly saw the vast potential OMNIS possessed. It’s a need we’ve recognised with many other retailers and DTC brands that have similar aspirations and want to remove the restrictions of old retail technology and software.