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This project was all about User Experience and Multi-Channel retail. Fishpools already had an industry leading website; this project was about finesse.

“Iconography took on and delivered against our very challenging brief. We have found them quick to respond to our many questions and requests since the new site went live in Decemeber 2013 and we have a positive and productive working relationship.”
- Fishpools


Iconography and Swan have worked together to produce a multi-channel retail system and this is what we delivered for Fishpools. Our Zone1 ecommerce platform integrates seamlessly with Fishpools' systems; in-store, back office retail management and account software.

Fishpools were already able to list complex products, but a full integration with v12 Finance gives them a whole new avenue for selling. In fact, Fishpools have already reported that they've seen higher average order values and increased conversion rates. Even better, by matching it to their quotation system, they allow their customers to complete a purchase online. Previously, those completions would have taken the full attention of a member of staff for up to 40 minutes!

Automation is the name of the game here. Wherever there was a way to save Fishpools tasks, we've set up an automatic process. Stock messages, Meta Titles, product overlays and mailing lists are all automated to reduce time and effort.

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