Converting enquiries into sales
Not every website is about eCommerce. Often, a well formatted non transactional site can have the same effect, especially for business to business eCommerce. When your sales process is highly consultative like Arada Stoves’, you might not want to take eCommerce orders.
When we started speaking to Arada Stoves, we quickly realised that this was their position. It’s not unique, but it does require a different approach. That’s why they chose us.
Arada Stoves are a Westcountry manufacturer, but even though they’re local to us, that’s not why we were selected. They knew that we have a national reputation as award-winning website providers in the B2B sector.
We took the time to understand their customers' buying journey and built a website that focusses on gathering inbound enquiries. It's clean, simple to use, and highly effective.
Well designed, well structured, high performing
Selling online can seem simple, and selling to business online might look straightforward. With our experience, we know how to avoid the pitfalls and grasp the opportunities.
At Iconography, we take the time to speak to our clients, to understand their needs, instead of forcing a square peg into a round hole.
Modern businesses need a digital operations platform that is ready to grow with them; take advantage of the full suite of function available in IXO Commerce.
IXO Commerce comes with intelligent behavioural triggers delivering targeted messaging to individual customers based on their browsing activity and user journey.
We understand how to structure eCommerce for trade customers. INTUS Trade provides the specific stock, lead time and product information they need and the pricing, promotion, ordering and delivery options necessary to ensure all our trade sites are a useful resource which supports customers and adds real value.
We have been able to implement new ways to support our customers' preferred journeys in selecting our kind of products with ease.
Brian Hume, Martec International
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