Fishpools
User Experience and Multichannel Retail
This project was in many ways based on the client's desire to implement a true enterprise level eCommerce platform, packed full of the features leading eCommerce players expect. In addition to this we've built a real relationship based on collaboration, frequent communication and friendship.
Fishpools are a large independent furniture retailer and a leading member of the AIS Group; they take industry-leading into the online arena.
Across the site, we've worked with them to improve customer experience; everything is about encouraging a customer to convert a visit into a sale.
On the product page, a revamped option selector provides visitors with a wizard that walks them through selecting product options. From fabric colour to mattress tension, the website intuitively guides the Fishpools' customer through the process.
Iconography took on and delivered against our very challenging brief
Multiple Page Designs
The customer experience is very dependent on the product they want to buy. The site journey changes as a customer chooses different products.
A/B Testing
How do you keep the best the best? Evidence based testing with real customers. Careful analysis of data informs sensible site changes.
Retrieve a Quote
Through integration with their EPOS provider, Fishpools' customers can retrieve in-store quotes and complete payment online.
Finance
Increased order values and conversion rates, as well as a huge time saving in-store. Online checkout with finance is a no brainer!
Our eCommerce platform
Enterprise level eCommerce, tailored for each client by our team of dedicated developers. XTRO eCommerce features a comprehensive suite of leading edge features, including personalisation and intelligent merchandising to drive performance and deliver higher levels of user engagement and conversions.
Provides exceptional service to help make our website a success.
Chris Draper, Cookes Furniture
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