Washware Essentials
4 eCommerce sites, one database
An experienced supplier in the commercial washroom space now powered by INTUS trade.
Problems with an old system
The team at Washware Essentials found themselves using an archaic system that involved a lot of manual intervention, duplicate data entry and clunky processes. When trying to amend areas of the website, they were met with limitations and restrictions making it difficult to keep their online presence up to date and fresh.
The solution: 4 sites, one database
INTUS Trade was able to resolve these pain points and provide new functionality designed to support B2B companies. Crucially, we were able to deliver 4 distinct websites with their own unique design and branding all powered from one powerful CMS with one database. Washware were then able to offer the same products across the brands whilst only needing to manage the pricing, images and specs in one place. Saving them tons of time and energy!
Tools for trade customers
For repeat clients, INTUS Trade offers specific features and perks within dedicated trade accounts to streamline the purchasing journey. The team are able to create a Quote, share it with the customer which they can then retrieve and complete at a later date via the website. There's also the Quick Order screen, simply enter the SKU codes and build up a repeat order in seconds.
Time saved, value gained
By offering a self serve journey for customers, Washware were able to cut down on the amount of time Customer Services were spending answering fairly quick and simple questions on the phone. A comprehensive system of upsells against all products means that users can immediately see what supporting products they may need and add to basket in one click. This frees up the team to talk to more customers about their complex, bespoke projects.
- Natalie LewisWe'd definitely recommend Iconography, they have been so supportive from start to finish and have been able to give us everything we've asked for.
Take a look at each site
B2B eCommerce
Selling online can seem simple, and selling to business online might look straightforward. With our experience, we know how to avoid the pitfalls and grasp the opportunities.
Customer Self Service
Build buying journeys for complex products with a suite of tools proven to ease the purchase process and optimise conversion rates.
Operational Efficiencies
All products, pages and content is handled in the same CMS system, cutting out laborious duplicate data entry for small teams.
Product Datasheets
Downloadable PDFs available on every product with simplified key information for easy distribution amongst teams and end users.
Custom B2B eCommerce
We understand how to structure eCommerce for trade customers. INTUS Trade provides the specific stock, lead time and product information they need and the pricing, promotion, ordering and delivery options necessary to ensure all our trade sites are a useful resource which supports customers and adds real value.