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It's time to upgrade to an agile online & instore retailing operations platform


A new retail ecosystem for progressive furniture retailers

Selling furniture is a complicated business and too often, traditional software solutions are not fit for purpose. Old, clunky interfaces with disjointed thinking simply will not support a modern furniture retailer. 

What you need is a platform designed specifically with furniture retailing in mind. One that has been built in 2020 for the 2020s, rather than one founded on outdated software from the last millennium. 

OMNIS Retail by Iconography provides exactly that. An award-winning Unified Commerce Retail Management System that can handle anything you need, from eCommerce to EPoS, from customer management to purchase ordering. 

OMNIS Retail

Did you know that Iconography mixes eCommerce, RMS, CRM and EPoS? It's an award winning Unified Commerce solution that's powering retailers all around the UK. OMNIS Retail is an Order Management tool that lets you handle customer serviceproduct data, alongside all of your back to back purchase orders, stock management, warehousing and delivery scheduling.

OMNIS Retail is an award winning platform with a single database handling customer data, stock management, purchase ordering and much more.

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Read some of our furniture success stories

Haskins Furniture

In 2023, Haskins Furniture decided to move away from a disjointed, inefficient legacy Furniture Retail System that was made up of too many parts; a database built on outdated technologies, a system with limited development opportunity, poor support and an insecure WooCommerce website combined with a shaky integration.  

They were the perfect candidates for a real Unified Commerce solution. 

OMNIS Retail powers the whole retail operation for Haskins Furniture, online and instore, with all the all the features, functions, information, insight, reporting and data a retailer needs at their fingertips in real-time.  OMNIS Retail provides a coherent platform for modern omnichannel retailing and delivers eCommerce, EPoS, CRM and a suite of head office and retail operations management functionality – all running from a single database

Whatever their source, instore, telephone, email or eCommerce, all orders are processed in exactly the same way. All orders can be viewed in real time, and there is no need to rekey orders for purchasing, or for scheduling deliveries; everything is handled within a single comprehensive system with absolutely no integrations.  

Incoming deliveries can be viewed and planned in the calendar using the Warehouse module and can then be scanned in on receipt, using system generated barcodes. As they are put away in the warehouse, identifying reservation labels are printed with and their locations and movements throughout the business managed and recorded.

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Unified Commerce is the #swansong for traditional
steam-powered Furniture Retail Systems

Julia Jones

An independent retailer in north Wales, Julia Jones run their whole business through their IXO Commerce site. OMNIS facilitates everything they do, every interaction with their customers or their suppliers. 

When an order is placed by a customer, the websystem automatically creates a purchase order that is sent to the supplier. That means there's no mind-numbing data entry, no delays and no mistakes. Above all, there's no costly integration

Unlike a traditional retail system, OMNIS is built on a single database; as stock changes, it immediately updates every channel. Now that we've removed the need for painful integrations, there are no weak points. Julia Jones don't have to wait for one system to talk to another, or wonder why an update has failed. 

I have been able to land a lot of new orders because I can do things with this system that were impossible before.

- Rob Jones, MD Julia Jones

The OMNIS Advantage
The OMNIS Advantage

A complete guide for furniture retailers

OMNIS Retail is #retaildarwinism in action


Glasswells are a long established client, who have worked with Iconography for years. Having sampled a wobbly WooCommerce integration, they knew that Iconography were the best possible provider for their latest website. Since launch, it's gone from strength to strength.

The website gives unrivalled flexibility to Glasswells to present and deliver their brand and products in multiple ways. Superb visual merchandising tools deliver engaging product layouts and intelligent functionality means product sequencing, overlays (New, Sale, Best Seller and so forth) and associations (upsells and cross sells) can be automated based on rule sets to drive conversions and efficiency by cutting out hours of routine work for the eCommerce team.

With IXO Commerce, setting up and selling complicated products is a breeze. Price changes are quick and simple to set up while options are presented to the customer in a clear and concise manner. 

Furniture eCommerce that works.

Get the OMNIS advantage for furniture retailers

Order Management

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Business Analytics

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Product Management

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Supplier Management

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Enterprise eCommerce

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Operational Efficiencies
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OMNIS was born out of the needs of a leading direct to consumer brand to support their online and instore retailing formats in the UK market. They were facing the same problems and challenges that present obstacles for any retailer.

As a progressive and forward thinking brand, our client wanted to avoid the pain of integration and instead enjoy all the operational efficiencies of a single unified system. 

We quickly saw the vast potential OMNIS possessed. It’s a need we’ve recognised with many other retailers and DTC brands that have similar aspirations and want to remove the restrictions of old retail technology and software.

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OMNIS Retail is a pioneering new retail solution that has been driven by D2C brands & niche retailers looking to the future. A single database eliminates any data integration issues between outdated systems, instead providing a cloud-based omnicommerce retail solution fit for the 21st century.

Online and instore retail

OMNIS Retail is a pioneering new retail solution that has been driven by D2C brands & niche retailers looking to the future. A single database eliminates any data integration issues between outdated systems, instead providing a cloud-based omnicommerce retail solution fit for the 21st century.

Would you like to know more?