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Gotta catch 'em all!

Pokémon Go is enormous, everpresent. If you live or work in a city, you won't have missed the crowds hunting Squirtles and Eevees. In New York, they've taken over Central Park, and the game has been all over the news. Some people have been grumbling, but this enormous surge of public engagement could be just what you need!

The secret of the game's massive success lies in the power of nostalgia. The kids who grew up on Pokémon twenty years ago are adults now, with free time and their own spending money. All you need to do is to tap into their enthusiasm and get involved!

Some businesses are benefitting by luck, but others are really driving sales through a little engagement; this story from Reddit shows you the possibilities!

“There's a stop outside the bar 4 blocks from my house. My GF and I went in there at 10pm on Sunday night and the place was dead. She threw down a lure and within 10 minutes there were over a dozen new people in the bar. The bartender was unaware of the game, but when we showed him how it worked he immediately downloaded it and said he's going to start throwing out lures on slow shifts to bring in business. ”
- hopstar

All you're going to need is just a little knowledge to get your own boost. To that end, we're here to give you every bit of information that you might need.

Key Terms

Pokémon - a small, virtual creature that can be caught using a smartphone (hordes of trainers are hunting them as you read this)

Gym - the place where Pokémon go to fight and train (a hotspot for Pokémon trainers)

PokéStop - a location where hunters can collect items (a hotspot for Pokémon trainers)

Lure - an item that attracts Pokémon to PokéStops and Gyms (guaranteed to attract Pokémon trainers)

Team Mystic/Valour/Instinct - The three factions within the game

Quick and easy

The chances are that either someone you work with or one of your customers has downloaded Pokémon Go - I'd be amazed if someone hadn't already opened the app in your shop! Luckily, that person is your key to the world of Pokémon.

First off, you've got to get those hunters to come pay you a visit, so you need to do a little advertising. A lot of stores are putting up billboards to entice them in; just remember that you need to take a friendly approach. Don't be this guy.

You should tell players what they can catch, or if there's a gym or a PokéStop nearby - if you can, it's worth speaking to someone who plays the game so that you can give them a little information. If you offer free WiFi, make sure you let them know; without access to the internet, you can't play the game.


Promotions - offer a discount to a particular team

Advertise - tell trainers which Pokémon are nearby

Entice them in - don't force a sale

Locations - be sure to highlight any PokéStop or Gym

Offer free WiFi

Finally, even if you can't say anything else, make sure you tell everyone that there are Pokémon inside!

Luring them in

The best way to increase your foot traffic is to get involved! If you download the app, there's no limit to what you can do. You can start with social media:

But you could also start to drop lures. Remember that bar I mentioned earlier? Lures attract Pokémon and wherever Pokémon go, so too do trainers. Some companies have gone a little further and started advertising Pokémon hunts. Rather than rely on luck, they tell their followers ahead of time that a lure is going down - this builds a little anticipation and will increase the number of visitors that you're going to get. 

The thing to remember is that you can't force a sale on a Pokémon trainer. The biggest and best thing is that if done right, you'll increase the number of people visiting your store. Once you get them there, what you do with them is up to you! 

Create an account - when you sign up, your username should be the name of your company 

Drop lures - either run a family Pokémon or just throw them down randomly 

Soft sell - tap into the existing rivalries between the Teams