Getting from tap to transaction in minutes!
With smartphone shoppers spending upwards of £130bn in 2017, it’s not surprising that Instagram, arguably one of the biggest social media platforms, has decided to make product tagging a thing. Shoppable media is taking off rapidly and if you don't already know about it, it’s time to catch up.
You’re possibly familiar by the phrase product tagging already, but for those of you who aren’t yet, it looks something like this:
Kit Smith (brandwatch)
Instagram usage has doubled in the last two years. It clocks up 3.5 billion likes every day and on an average day, 80 million photos are shared. Now imagine being one of those few businesses not using Instagram? Thats a lot of potential customers your missing out on there!
The new Instagram product tagging feature is just one of many ways for consumers to shop via social media platforms. From ‘swipe up’ to buy Snapchat Ads, to product feeds for Houzz, and those ‘add to basket’ buttons on Pinterest, Shoppable media is by far the easiest way for retailers to get their products in front of their customers, on the networks they look to for inspiration.
It’s a way to give eligible ecommerce businesses the ability to tag products in their posts, which then links the customer directly to the item on their website within just 2 taps.
This new feature makes shopping simple for consumers. It's quick, easy and you don't even need to leave the app! That being said, there are a few things to consider as a retailer, before setting up your social catalogue.
Everyone loves to see hard work pay off, so of course Instagram didn't overlook tracking! You'll get insights such as reach, likes, impressions, outbound clicks and so much more, all directly from the app at the touch of an icon!
Are you interested in getting your customers from post to purchase in just 2 taps? If so, get in touch!
We are very pleased with our new website and it works exactly how we anticipated.
Tony Parke, Reynolds Furniture
Get in Touch