Intuitive Imagery - Iconography

Link product images up to specific attributes and allow customers to filter by their preferred colour.

Once filtered to a specific colour, the website will then return appropriate associated images at the product listing page level.

This is managed via a CSV, linking each image up to a specific colour attribute.

Present consistent imagery to customers
Ensure that they always see the colours they’re looking for
Reduce the likelihood of abandonment when a customer is presented with images that are the wrong colour