What is omnichannel retail?
The way that consumers shop has changed. The eCommerce explosion has created a vastly different retail landscape, unrecognisable to that of even 5 years ago. The result is a fragmented, confusing and disparate retail environment. Omnichannel retail is now the buzzword on the lips of retailers battling to meet the needs of a new generation of buyers.
Omnichannel retail is the idea that wherever a customer interacts with a retailer, be it online, over the phone or in-store, the experience is consistent, fluid and personalised. Omnichannel retailers allow customers to move between channels without disruption or interference. Personalisation is also integral to omnichannel retailing with customers being served tailored offers, products and home pages to enhance their shopping experience.

OMNIS by Iconography
Did you know that our Unified Commerce platform mixes eCommerce, RMS, CRM and EPoS to provide an award winning omnichannel solution?
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