Wool and Wisdom - Site Launch

A Direct to Consumer eCommerce website for an agile British manufacturer


Wool and Wisdom are a British mattress manufacturer that specialises in using wool in their products. Unlike a lot of companies, Wool and Wisdom stock just four ranges, each with a selection of easily understood options. 


We made the right choice with Iconography, and really look forward to building on that relationship in the coming years

- Philip Logan

They came to us for our experience within the furniture and bed industry, where we can draw on past projects to create outstanding bespoke websites for our customers. 

Although they also sell to trade, this website was all about going Direct to Consumer. Like a lot of leading brands, Wool and Wisdom have adopted an approach that allows them to enjoy more than one route to market. 


Why did they choose Iconography?


eCommerce Experts

We are eCommerce Experts; Digital Artisans. We work with RMS, CRM and EPoS, but eCommerce is where we started; we know it well.

International eCommerce and Export

Whether selling in GBP and Euros, we are an agency with the expertise to advise and guide our clients on the intricacies of international selling.


Lasting Relationships

Customer service is one of our core values. We take the time to understand our clients, what they need, and how we can help.

Direct to Consumer

Whether you're a old hand, or new to the game, IXO Commerce is the right fit for you, with tools designed for experts, but useable by beginners.


Enterprise level eCommerce, tailored for each client by our team of dedicated developers. XTRO eCommerce features a comprehensive suite of leading edge features, including personalisation and intelligent merchandising to drive performance and deliver higher levels of user engagement and conversions.

Our core B2C eCommerce platform

Enterprise level eCommerce, tailored for each client by our team of dedicated developers. XTRO eCommerce features a comprehensive suite of leading edge features, including personalisation and intelligent merchandising to drive performance and deliver higher levels of user engagement and conversions.

Would you like to know more?


26th April 2021