As designers, developers and marketing professionals, we help shape beautiful websites that function well and meet a certain criterion, (often set by the likes of Google). We spend a lot of our time helping populate websites with content and while we know a lot about it (queue the chorus of trumpets for our egos), we don’t write it. If you’re puzzled by the term content generation, keep reading as it’s possibly time to get typing!
It’s no secret that Google is an extremely demanding search engine; but if you know what makes them tick, you’ll have a much better chance of ensuring your site is seen! Good quality, original content is just one of many things they look for in a credible website, so let’s talk about the importance of writing it!
There are three things to bear in mind when it comes to original content generation.
- Understand what being original means
- Learn how to put it into practise
- Recognise why it’s so important.
What is original content?
Original doesn’t always mean new, it’s easy to get these confused. You’ll often find multiple versions of the same article online; simply regurgitated with a new outlook. If you’re adding value and putting your stamp on an unoriginal topic, it’s original. Don’t get hung up on writing content from scratch if you’re at a loss for ideas, it’s time consuming and not always necessary. Use other article topics as your source of inspiration and make it original, everyone has an opinion, so share yours! It stands to reason that if your content is no different to the rest, the internet will penalise you and your customers won’t come back for more.