Farmacy
An online digital operations platform for this B2B eCommerce business
Iconography have worked with Farmacy for the best part of a decade and we've got a great relationship. When they made the decision to upgrade their site, they had no hesitation in replatforming to IXO Commerce.
Farmacy have some very bespoke requirements, but thankfully, we knew all the right questions to ask. Whether it was about customer price lists, vet approval of prescriptions or straightforward eCommerce, our developers rose to every challenge.
We gave Farmacy the tools to simplify their processes through automation.
We've set up a website that caters to every part of their diverse customer base, presenting personalised offers to logged in customers, while selling products from two very different parts of the business through a single basket. Customer accounts are debited and orders are fulfilled from multiple warehouses depending on the location of stock. Order management processes are all consolidated into a single location to allow for the great ease of use within the company, and customer service has never been better!
With every order in one place, no matter the source, they're now able to compare telephone and online sales like for like. Our reporting lets them compare sales channels, the performance of individual salespeople or simply to look at sell through reports for the whole business.
Consolidated order input gives accurate reporting across every sales channel
Business Reporting
With every order going through IXO Commerce, we provide a real-time data about the business, from customer behaviour to product profitability.
Business to Business
B2B customers are managed centrally and assigned to a Buying Group. Each one has individual rules for product pricing, credit limits and product visibility.
Personalisation
IXO Commerce creates dynamic customer groups based on user behaviour; this provides personalised content for targeted on site remarketing.
Customer Loyalty
Customers are encouraged to convert online to save Farmacy's phone lines; Loyalty Schemes and easy Repeat Ordering save time every single day.
Custom B2B eCommerce
We understand how to structure eCommerce for trade customers. INTUS Trade provides the specific stock, lead time and product information they need and the pricing, promotion, ordering and delivery options necessary to ensure all our trade sites are a useful resource which supports customers and adds real value.
We have been able to implement new ways to support our customers' preferred journeys in selecting our kind of products with ease.
Brian Hume, Martec International
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