Firstcall Photographic
A highly successful relaunch for a longstanding client
Photography eCommerce is an extremely competitive business. All too often, it's simply a race to the bottom as companies compete on price for customers looking for the best deals.
When confronted with this reality, Firstcall owner Rodney Bates found an opportunity in analogue photography. With the popularity of 'retro' hobbies, they've been able to turn their expertise into a flourishing trade in darkroom chemicals and refurbished cameras.
A specialised website for a specialist retailer that delivers real improvements and profits
With their new direction, Firstcall began to look at alternative marketplaces, focusing on Amazon and eBay to maximise their visibility; with the new site and omnichannel visibility, the order numbers rapidly increased. To make all this work, Firstcall needed to leverage operational the operational efficiencies that IXO Commerce can provide.
The website connects to several key systems to keep the flow of orders and customer notifications moving smoothly. Whether it's updating Mail Chimp with marketing data, or speaking to Sage for the smooth running of their accounts, IXO Commerce lets Firstcall run an efficiently automated business.
- Rodney BatesFor the first six weeks our web sales increased 250% with more new customers than we've ever had
Lasting Relationships
This is the third generation of Firstcall's website that has been built by Iconography and it's their most successful yet.
Great photography
We worked with the team at Firstcall to recommend consistent photography throughout. That's why their category pages look so good!
Amazon Itegration
Automation makes managing customer service a doddle and easily allows Firstcall to maintain their seller rating and Prime status.
eBay Integration
Firstcall manage their eBay shop through the website. They create listings while the website automatically provides stock and order updates.
Our eCommerce platform
Enterprise level eCommerce, tailored for each client by our team of dedicated developers. XTRO eCommerce features a comprehensive suite of leading edge features, including personalisation and intelligent merchandising to drive performance and deliver higher levels of user engagement and conversions.
We made the right choice with iconography and really look forward to building on that relationship in the coming years.
Philip Logan, Algram
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