Modern eCommerce
The eCommerce element of a Unified Commerce platform must be fit for the 2020s. This is vital for retailers as the expected impact of the pandemic and related lockdowns means, at least in the short term, is a continued overall reduction in store footfall, with the exception of a very few segments like grocery.
So, now is a good time to review the vendor landscape for eCommerce platforms and upgrade the systems you have that support an omnichannel approach to serving customers. And many retailers have done just that as, so far this year, British eCommerce sales increased to 31.2% of total retail sales according to the ONS, compared to an average of 19.1% for the whole of 2019.

XTRO by Iconography
Did you know that our XTRO platform features a comprehensive suite of leading edge features, including personalisation and intelligent merchandising to drive performance and deliver higher levels of user engagement and conversions.
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