Are you looking at B2B eCommerce solutions for 2021 or planning to move more of your B2B sales online? Choosing the best platform can be challenging, so researching vendors and defining precisely what you need and what success looks like is crucial before investing.
The best B2B eCommerce platforms are built using modern, cloud-based technology. Gone are the days of slow, poorly designed and non-responsive sites. Rapid technology innovations have delivered a whole raft of improvements and new ways of doing things.
So, what worked for you five years ago may still work. However B2B eCommerce is evolving and it could be time to look for improvements to ensure your B2B eCommerce proposition stays relevant.

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We find that businesses wanting to sell to other businesses via eCommerce need to be approached with a different mindset than conventional B2C eCommerce projects. It's never a 'one size fits all', INTUS offers a service that's built to fit your needs.
Would you like to know more? ›When’s the best time to invest in a modern B2B eCommerce solution?
Maintaining and retaining a field sales force has long been a mainstay of B2B business. Often preferred to B2B eCommerce solutions. But now, sales reps are unable to make the face-to-face calls they used to. And while a zoom call will fill the gap and save you petrol money, it’s not the same as the human touch.
Customers have always liked to have a visit from the sales rep. And the supplier has always thought it worthwhile having a sales team wear out the shoe leather, putting a face to the name behind the brand. A good sales rep will make sure the customer is happy. He/she will offer tips on best sellers and useful market intelligence about what’s going on in the market, what’s new and what’s old and being discounted - end of lines etc.
Building a strong salesperson/customer bond leads to loyalty and can help keep the competition on the fringes or out altogether. And that’s why the evolution of B2B eCommerce solutions has been gradual with only partial adoption of digital solutions. In the absence of reps on the road having the best B2B eCommerce platform you can is now paramount.