Next generation gateways are now available
PayPal are talking to retailers about their new solutions, but how do you know what you actually need?
PayPal has made its mark as an eCommerce shortcut - a way for retailers to make the checkout process easier. With a simple PayPal login, a customer can complete a transaction with minimal data input; it removes problems with data entry, improves CRO, and reduces basket abandonment.
Recently, they have released new versions of the payment gateway, and there are several alternatives with subtle distinctions. We've put together a guide, so that you know what you need.
PayPal Checkout Standard is the most common form of PayPal on eCommerce websites. Typically, this consists of the 'Pay with PayPal' yellow button and an optional black Debit/Credit button at the end of the checkout process.
Developer DocumentationPay with PayPal
The Express button also appears on basket page, which allows the user to log in to their account and skip most of the eCommerce checkout process (this is the main reason for choosing PayPal as a payment gateway in the first place).
This PayPal button opens a popup that customers can use to complete their transaction:
Debit or Credit Card (optional extra - PayPal Checkout Standard+)
This black button allows customers to complete the checkout with a card payment, rather than a PayPal account. Although PayPal has always offered this solution, the user experience is the same as a standard payment gateway, meaning that you no longer need to have PayPal as well as another payment solution.
Once pressed, a form folds out below the button:
This integration is a distinct and separate entity to PayPal Checkout Standard. Although there is some overlap, additional development is required to enable Advanced on an eCommerce website (see developer documentation below).
Developer DocumentationFunctionally, Advanced is very similar to Standard:
Please note: If you have been offered a special rate by PayPal, it may be contingent on you using PayPal Checkout Advanced; please make certain of this before beginning any project work.
This integration is a distinct and separate entity to PayPal Checkout Standard and PayPal Checkout Advanced. Although there is some overlap, additional development is required to enable PayPal Pay Later on an eCommerce website (see developer documentation below).
Developer DocumentationOnce set up, this will allow your customers to take advantage of PayPal Pay Later, PayPal Credit and PayPal Pay in 3; these services are becoming increasingly popular and are a direct response to the success of companies like Klarna.
Please note: PayPal may include these options with both PayPal Payments Standard and PayPal Payments Advanced, but a separate integration is required. Simply having these enabled within your account will not enable them for your eCommerce customers.
In short, there's a reason why PayPal is so common - it has a huge market share, and the reason is largely down to conversion rates. When you have PayPal on a website, conversion rates increase.
That said, it's not for everyone, but if you've read this far, it's likely that youve got a good handle on things. If you would like a quote for adding any of the PayPal versions listed above to your eCommerce website, just get in touch!
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