Transform your B2B eCommerce operation

At Iconography we have a raft of experience working on B2B eCommerce projects, in different market sectors. We've distilled our experiences down into a few common themes in terms of what we've learnt.

One size won’t fit all

B2B projects often require some custom development to achieve the end goal. A key example is the Customer Account experience where it's often necessary to apply account specific pricing and credit terms. During the purchasing process, the order may be instigated by a production manager but requires approval from their finance team to go through and be processed. The Customer Account infrastructure needs to cater to these processes whilst keeping accounts for the same business connected.

ERP integration

These are usually a core requirement of any B2B eCommerce project, usually achieved via API based integrations to ensure data passes smoothly between systems such as Oracle NetSuite, Infor LN, SAP and the B2B eCommerce site.

Having these systems successfully integrated cuts out lengthy double entry tasks for your team and ensures your key data is accurate and visible when you need it.

Customer convenience

Implementing a Quick Order feature is a simple way to make the repeat ordering process easier and quicker for your customers who keep coming back. Improved website information resources and self service ordering via the web channel combined with responsive customer service creates a smoother experience. In turn, this should contribute to higher conversion rates and better customer retention.

Blending web channels with traditional sales

A major benefit of a cloud based, web browser accessible platform, is that sales reps can use the website as a digital brochure in face to face meetings. From there, the system offers all the tools to build quotes, create orders, progress customer service requests, check pricing and inventory all in real-time.